Why I’m qualified to judge this treat
Confirmed hands-on, and then some. These have been my dog’s everyday training treats since she was a young puppy. Zibi is a 35-pound English field gun dog, two years old now, and these are still the treats in my pocket on walks — the standard-issue reward for good behavior, recalls, and loose-leash check-ins. Two years of daily use, hundreds of bags’ worth of reps. I also keep a separate tier of higher-value treats for special sessions and attention-getting moments, which is exactly why I can tell you precisely where these sit in a training toolkit: they’re the workhorse, not the jackpot. Here’s the honest breakdown.
Who this is for
Anyone training a dog with food rewards — which should be nearly everyone with a puppy or young dog. Especially good for walk training, where you need a treat that’s small, fast to eat, and pocket-friendly. If you’re still using full-size biscuits snapped in half on walks, these will change your life.
What it does well
The size is exactly right for training. These are genuinely mini — small, soft cubes a dog can eat in one bite without stopping to chew. That matters more than people realize: on a walk, every second your dog spends crunching is a second the training moment decays. Zibi takes one of these and is instantly re-engaged. No crumbling, no crumbs in your pocket, no half-chewed bits dropped on the sidewalk.
Three calories per treat keeps the math honest. Training means volume — dozens of reps a day. At 3 calories each, you can reward generously without blowing up your dog’s diet. This is the single biggest advantage over “premium” treats that run 15–25 calories apiece and quietly turn your training program into a weight-gain program. Two years in, Zibi is still 35 pounds.
Soft and smelly enough to work, plain enough for every day. The semi-moist texture means they don’t turn to dust in a treat pouch, and they carry enough aroma to hold a spaniel’s attention outdoors — which, if you’ve ever tried to compete with squirrel scent, you know is no small thing. But they’re not so high-value that the dog loses her mind; she stays in thinking mode, not frenzy mode. That’s the correct arousal level for learning.
Clean ingredient story, Canadian-made. Zero artificial flavours or preservatives, and the packaging states made in Canada — the company (The Crump Group) is an Ontario-based, family-run Canadian company. For a treat you feed by the dozens daily, that provenance matters to me.
The price is fair for a daily-use treat. The Amazon link on this page goes to the 132 g (4.7 oz) bag at $9.99 CAD. At training volumes you’ll go through bags, but the per-treat cost stays reasonable — and the 35%-off first Subscribe & Save order takes real money off if you’re buying on repeat, which you will be.
What it doesn’t do
These are not high-value rewards. For recall emergencies, new environments, or competing with serious distractions, I reach for something smellier and rarer — freeze-dried single-ingredient treats, real meat. The Crumps’ are the salary, not the bonus. Every trainer needs both tiers; don’t expect these to cut it as the jackpot.
Semi-moist means they can dry out. Once opened, reseal the bag properly or they harden over a couple of weeks. Not a flaw exactly — it’s the nature of the format. Larger Trainers bags do turn up at pet retailers, but a bigger bag is only better value if you’ll actually use it within a few weeks — otherwise you’re paying for treats that harden in the cupboard.
Flavour loyalty is a thing. Zibi is a chicken-treat dog. The line comes in 5 flavours, but if your dog is picky, buy the small bag first before committing to the big one.
How it compares
vs. freeze-dried single-ingredient trainers (e.g., freeze-dried beef liver, ~1 calorie each): The freeze-dried options are the higher-value, purer treat — great as the “special occasion” reward. But they’re typically pricier per treat, crumblier in pockets, and honestly overkill for routine reps. I use both: Crumps’ for the daily grind, freeze-dried for the big moments. That’s the system that works.
vs. full-size soft treats / biscuits: Anything you have to break in half is already losing — inconsistent sizes, crumbs everywhere, too many calories per rep. Dedicated mini trainers win on every axis that matters for actual training.
Verdict
Buy it if: you train with food rewards and want a daily-driver treat that’s small, low-calorie, pocket-clean, and fairly priced. This is the treat equivalent of a good pair of walking shoes — unglamorous, used constantly, exactly right.
Skip it if: you need a jackpot-level reward for high-distraction work — get freeze-dried single-ingredient treats for that tier instead.
The stat that matters: two years, one spaniel, hundreds of walks, still the treat in my pocket. Training tools don’t survive that long unless they work.
Price shown is the Amazon.ca price for the 132 g (4.7 oz) bag at review time and may change.
Related reviews: Bully Bunches Bully Rings — the chew that outlasts the training session · Hill's Prescription Diet t/d — the food doing the dental work · PureBites Beef Liver Dog Treats — the high-value tier, for when it really matters.
Tested: Both — in the city and up north.
My rating: 8.5/10